Social Media in Sport Marketing

Name: Social Media in Sport Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Timothy Newman

0 - Default Title

Description

Companies of all sizes are now using social media as a key part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations.
Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience.

Product details

Edition:: 1
Number of Pages:: 218
Release Date:: 2017-04-30
Publication Date:: 2017-05-10
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138078166
ISBN13:: 9781138078161
GPSR Manufacturer Reference:: [email protected]
Weight:: 473 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 16 cm

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