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I Love Type 07 : Helvetica

By Twopoints Net

Product Image: I Love Type 07 : Helvetica

I Love Type 07 : Helvetica

- Used - very good
Description
Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwit's 2007 documentary Helvetica, the sans-serif typeface Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry in Switzerland. Arguably the most loved type family ever, Helvetica has legions of devoted fans - from city governments and transit agencies worldwide, to universities and museums, to corporations, to contemporary designers. It has been used in projects for: ABC, American Airlines, American Apparel, Apple, BMW, CNN, Jackass, Jeep, J.C. Penney, Lufthansa, McDonald's, Mitsubishi, Motorola, NASA, the NBA, PBS, Target, University of Illinois at Chicago, and Verizon Wireless. The NY subway and Chicago subway systems both use Helvetica for their signage and it is the official typeface of the Canadian government; the U.S. government also uses it in many ways. This seventh volume in the well-received "I Love Type? series from Victionary has been eagerly awaited since the series was first announced, and does not disappoint - featured are the best contemporary design projects using Helvetica, collected from all over the globe.
Product details
Binding:
Paperback
Number of Pages:
160
Release Date:
2013-06-01
Publication Date:
2014-02-01
Publisher:
VICTIONARY
Languages:
Original: English
ISBN10:
9881943949
ISBN13:
9789881943941
Weight:
500 g
Height:
230 cm
Width:
160 cm
Thickness:
15 cm
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