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We're not better - just different

By Nathalie Schmidt

Product Image: We're not better - just different

We're not better - just different

By Nathalie Schmidt

Only 1 item left in stock
Description
Revision with unchanged content. The increasing transnational business activities of enterprises and globalization in general, make it more and more important for companies to expand their business activities abroad. Besides the information on the commercial, political and economic factors about the host country the company conducts business with, the cultural aspect should not be neglected. Intercultural competence is as important as facts and figures in order to successfully conduct business overseas. Therefore every employee who is in touch with individuals from different cultural backgrounds ought to be able to manage this intercultural contact. Even though a foreign culture cannot be learned, its main features and characteristics can be observed, analyzed and understood. This book interprets the cultural challenges of German - American cooperation and sensitizes the employees for intercultural matters. Problems and difficulties that occur when people of different cultural backgrounds work together are revealed and explained, with the main focus on the German and the American culture.
Product details
Binding:
Paperback
Number of Pages:
108
Release Date:
2012-03-09
Publication Date:
2012-03-09
Publisher:
AV Akademikerverlag
Languages:
Original: English
ISBN10:
3639390644
ISBN13:
9783639390643
Weight:
179 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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