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Webs of Influence

By Nathalie Nahai

Webs of Influence Business, Finance & Career

Webs of Influence

Only 1 item left in stock
Description
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web." Jamie Bartlett Author of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!" Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
256
Release Date:
2017-02-09
Publication Date:
2017-02-16
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
1292134607
ISBN13:
9781292134604
GPSR Manufacturer Reference:
[email protected]
Weight:
397 g
Height:
157 cm
Width:
233 cm
Thickness:
20 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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