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Principles of Marketing

By N. Sumathi

Principles of Marketing

By N. Sumathi

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Description
This book entitled Principles of Marketing has been written as per the syllabus of Bharathiar University for B.Com students. The book provides a complete coverage of contemporary topics such as Meaning of Market and Marketing, Modern Marketing Concepts, Market forecasting and Market Research, Marketing information System, Product Planning, Product Development, Branding, Pricing system, Promotional activities, Management of Physical distribution. Therefore I have made a humble attempt to write this book in the most comprehensive manner to suit the needs of the students pursuing their graduation in Commerce.
Product details
Binding:
Paperback
Number of Pages:
172
Release Date:
2025-07-24
Publication Date:
2025-07-24
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
620811974X
ISBN13:
9786208119744
Weight:
274 g
Height:
150 cm
Width:
220 cm
Thickness:
11 cm
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