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The Power of Luxury on Product Perception

By Siham Mourad

The Power of Luxury on Product Perception Law

The Power of Luxury on Product Perception

0 - Default Title
Description
The brand, thanks to its image, values and personality, gives the product greater value. This is most obvious when dealing with a luxury brand. The aim of this book is therefore to understand what a luxury brand really brings to the consumer, considering both the tangible and intangible elements of the product. To answer this question, a comparative analysis was carried out between a product bearing a luxury cosmetics brand and the same product in blind. Several tangible and intangible indicators were used. In the end, we found that immaterial elements (make-up effects) were overestimated, while material elements were better appreciated when the product was branded. The material elements themselves (smoothness and fluidity of texture) were rated in the same way.
Product details
Binding:
Paperback
Number of Pages:
52
Release Date:
2025-06-17
Publication Date:
2025-06-17
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6208944333
ISBN13:
9786208944339
GPSR Manufacturer Reference:
[email protected]
Weight:
96 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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