I´m Afraid Debbie from Marketing Has Left for the Day : How to Use Behavioural Design to Create Change in the Real World

Name: I´m Afraid Debbie from Marketing Has Left for the Day : How to Use Behavioural Design to Create Change in the Real World
Brand: L. King
SKU: 9781786279484-V
Price: 10.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Morten Münster

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Description

How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 304
Release Date:: 2021-03-11
Publication Date:: 2021-03-11
Publisher:: L. King
Languages:: Original: English
ISBN10:: 1786279487
ISBN13:: 9781786279484
GPSR Manufacturer Reference:: [email protected]
Weight:: 400 g
Height:: 21 cm
Width:: 14 cm
Thickness:: 2.8 cm

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