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Advertising & IMC: Principles and Practice, Global Edition

By Sandra Moriarty

Advertising & IMC: Principles and Practice, Global Edition

By Sandra Moriarty

0 - Default Title
Description
For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Product details
Binding:
Paperback
Edition:
11
Number of Pages:
634
Release Date:
2018-12-25
Publication Date:
2018-12-25
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292262060
ISBN13:
9781292262062
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
10
Maximum Reading Age:
80
Weight:
1547 g
Height:
216 cm
Width:
276 cm
Thickness:
34 cm
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