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Different

By Youngme Moon

Different Business, Finance & Career

Different

Only 1 item left in stock
Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different-to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2011-09-06
Publication Date:
2011-09-06
Publisher:
Crown Publishing Group (NY)
Languages:
Original: English
ISBN10:
030746086X
ISBN13:
9780307460868
GPSR Manufacturer Reference:
[email protected]
Weight:
214 g
Height:
134 cm
Width:
210 cm
Thickness:
18 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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