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Retail Marketing

By Sarah Montano

Retail Marketing

By Sarah Montano

0 - Default Title
Description
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
304
Release Date:
2025-11-03
Publication Date:
2025-11-25
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398617636
ISBN13:
9781398617636
GPSR Manufacturer Reference:
[email protected]
Weight:
528 g
Height:
170 cm
Width:
244 cm
Thickness:
16 cm
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