AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market

Name: AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market
Brand: Noyo Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Moira Vetter

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Description

There is no truer adventure than enterprise. And no more challenging, exciting drivers of business and progress than entrepreneurs. Let's face it, entrepreneurs are a little crazy. Brilliant, yes. Driven Sure. But, if you know and can harness the hidden traits that drive entrepreneurs, you can drive innovation with a tremendous competitive advantage. In AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market, author and 25-year marketing and business veteran Moira Vetter does more than present a compelling business case for understanding the entrepreneur's unique psychological and commercial drivers; she reveals what these traits are, how they map to specific stages of the business lifecycle and how to transform them into a strategic advantage as you go to market. Part startup manifesto and part go-to-market handbook, AdVenture explores the seven core attributes of the entrepreneur and proves that, in business, it's not just who you know but what you know about them that matters. Illustrated and designed by Bennie Kirksey Wells

Product details

Binding:: Paperback
Publication Date:: 2013-05-22
Publisher:: Noyo Press
Languages:: Published: English
ISBN10:: 0988522640
Weight:: 227 g

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