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Visual Appearance & impulse buying

By Mohanad Qammar

Visual Appearance & impulse buying

By Mohanad Qammar

0 - Default Title
Description
A visual identity has the power to influence good or bad. The visual merchandising is the tool which is used by the companies or shopkeepers to attract the customers or shoppers to do the unplanned buying. In which the marketers and the shopkeepers arrange their shops or do promotional activities that attract the shoppers by seeing the shop, promotions, their sign boards, atmosphere, shelf arrangement, section divisions, cleanliness and many other factors which attract the shoppers to do impulse or unplanned buying.
Product details
Binding:
Paperback
Number of Pages:
64
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209190928
ISBN13:
9786209190926
Weight:
113 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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