Regional destination marketing in the Ruhr area

Name: Regional destination marketing in the Ruhr area
Brand: Our Knowledge Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Miriam Sommer

0 - Default Title

Description

The industrial Ruhr region, which is still struggling with the consequences of structural change, has long been regarded as a source rather than a destination for tourism. In order to make the region more attractive both externally and internally, intensive regional marketing has been carried out for decades. This is a major challenge in a polycentric region without uniform administrative structures. In addition, despite considerable efforts, the image of the Ruhr region among German citizens remains rather subdued in comparison with other German cities, and individual cities still identify more with their surrounding areas than with the Ruhr region. This raises the question of whether the current regional marketing strategy is successful. Should the region continue to market itself collectively, given that it seems to have little in common apart from its coal and steel industry past and that its image is largely negative? Larger cities could also market themselves exclusively on their own, while smaller ones could market themselves together with surrounding regions. Who benefits from the 'Metropole Ruhr'?

Product details

Binding:: Paperback
Number of Pages:: 124
Release Date:: 2025-12-27
Publication Date:: 2025-12-27
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6209417051
ISBN13:: 9786209417054
GPSR Manufacturer Reference:: [email protected]
Weight:: 203 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 8 cm

Buy on Amazon

Currently sold out