Only Connect

Name: Only Connect
Brand: LID Business Media
Availability: OutOfStock
Rating: 5 (1 reviews)

By Robert Mighall

0 - Default Title

Description

This book draws on the psychology, history, and of course the greatest works of storytelling, to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story and apply it across a range of communications, and he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best"establish the human connections upon which trust is built. This book explains how.

Product details

Number of Pages:

192

Release Date:

2015-04-30

Publication Date:

2024-04-18

Publisher:

LID Business Media

Languages:

Original: English

ISBN10:

190779445X

ISBN13:

9781907794452

Weight:

261 g

Height:

138 cm

Width:

216 cm

Thickness:

20 cm

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