What You Need to Know about Marketing

Name: What You Need to Know about Marketing
Brand: Wiley
Availability: OutOfStock
Rating: 5 (1 reviews)

By Simon Middleton

0 - Default Title

Description

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.
This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.
Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

288

Release Date:

2011-05-25

Publication Date:

2011-06-07

Publisher:

Wiley

Languages:

Original: English

ISBN10:

0857081500

ISBN13:

9780857081506

GPSR Manufacturer Reference:

[email protected]

Weight:

297 g

Height:

129 cm

Width:

198 cm

Thickness:

15 cm

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