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Social Psychology of Consumer Behavior

By Michaela Wänke

Social Psychology of Consumer Behavior Business, Finance & Career

Social Psychology of Consumer Behavior

0 - Default Title
Description
Providing an informed, up-to-date overview from an original integrative perspective, this work examines the application of social psychology to consumer behavior. Students and researchers of consumer behavior are offered an advanced account of relevant theories tailored to their interests.
Product details
Edition:
illustrated
Number of Pages:
408
Release Date:
2008-12-28
Publication Date:
2008-12-16
Publisher:
Psychology Press
Languages:
Original: English
ISBN10:
1841694983
ISBN13:
9781841694986
GPSR Manufacturer Reference:
[email protected]
Weight:
739 g
Height:
157 cm
Width:
235 cm
Thickness:
26 cm
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