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Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective

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Description
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg   Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
736
Release Date:
2016-05-02
Publication Date:
2016-05-02
Publisher:
Pearson
Languages:
Published: English, Original: English
ISBN10:
1292116722
Weight:
1353 g
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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