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The Believing Brain

By Michael Shermer

Product Image: The Believing Brain

The Believing Brain

Only 3 items left in stock
Description
Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
464
Release Date:
2012-06-07
Publication Date:
2012-06-07
Publisher:
Little, Brown Book Group
Languages:
Original: English
ISBN10:
1780335296
ISBN13:
9781780335292
GPSR Manufacturer Reference:
[email protected]
Weight:
380 g
Height:
128 cm
Width:
195 cm
Thickness:
32 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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