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Advertising, The Uneasy Persuasion

By Michael Schudson

Advertising, The Uneasy Persuasion Social Sciences

Advertising, The Uneasy Persuasion

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Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
Product details
Edition:
1
Number of Pages:
338
Release Date:
2013-03-14
Publication Date:
2013-03-21
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415817935
ISBN13:
9780415817936
GPSR Manufacturer Reference:
[email protected]
Weight:
672 g
Height:
161 cm
Width:
240 cm
Thickness:
23 cm
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