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Konsumentenverhalten

By Solomon, Michael R.

Product Image: Konsumentenverhalten

Konsumentenverhalten

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Description
Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens. Aktuelle regionale und internationale Fallstudien zum Verbraucherverhalten ermöglichen die Verbindung von Theorie und Praxis. Das Buch ist maßgeschneidert für die Kurse Marketing, Marketingstrategie und Konsumenten- und Verbraucherverhalten.
Product details
Edition:
9
Number of Pages:
552
Publication Date:
2012-12-01
Publisher:
Pearson Studium
Languages:
Original: German
ISBN10:
3868940928
ISBN13:
9783868940923
Weight:
1213 g
Height:
195 cm
Width:
246 cm
Thickness:
35 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzODY4OTQwOTIz

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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