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Salt, Sugar, Fat

By Michael Moss

Salt, Sugar, Fat Business, Finance & Career

Salt, Sugar, Fat

Only 3 items left in stock
Description
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
480
Release Date:
2014-01-02
Publication Date:
2014-01-02
Publisher:
Ebury Publishing
Languages:
Original: English
ISBN10:
0753541475
ISBN13:
9780753541470
GPSR Manufacturer Reference:
[email protected]
Weight:
328 g
Height:
125 cm
Width:
198 cm
Thickness:
32 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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