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Brand Naming

By Rob Meyerson

Product Image: Brand Naming

Brand Naming

Only 1 item left in stock
Description
You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
Product details
Binding:
Paperback
Number of Pages:
194
Release Date:
2021-12-14
Publication Date:
2021-12-14
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637421559
ISBN13:
9781637421550
GPSR Manufacturer Reference:
[email protected]
Weight:
290 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm

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