Brand Naming

Name: Brand Naming
Brand: Business Expert Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Rob Meyerson

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Description

You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 194
Publisher:: Business Expert Press
Publication Date:: 2021-12-14
ISBN / EAN:: 9781637421550
Weight:: 290 g
Dimensions:: 15/23/1 cm
GPSR Manufacturer Reference:: [email protected]

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