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The Brand New Leader
0 - Default Title
Description
Rather than offering a one-size-fits-all approach to leadership, this book empowers readers to recognize, refine, and communicate their leadership brand-one that is deeply personal, action-oriented, and aligned with the needs of those they lead. It introduces the BRAND assessment as a reflection tool to support leadership identity development and offers a framework for building influence with integrity.
Structured to support academic learning and professional development, The Brand New Leader provides practical strategies to help readers clarify their leadership values, strengthen ethical decision-making, and foster authentic relationships. Chapters emphasize the value of authenticity, innovation, self-awareness, and courage in shaping a leadership brand that resonates across teams and organizations-especially in today's complex and evolving workplace.
This book is ideal for undergraduate and graduate courses in leadership development, organizational behavior, business ethics, and personal branding. It also serves as a valuable tool for leadership coaches, HR professionals, and organizational leaders seeking to align their leadership identity with their impact.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
164
Release Date:
2025-07-22
Publication Date:
2025-07-22
Publisher:
Cognella Academic Publishing
Languages:
Original:
English
ISBN13:
9798823345910
Weight:
322 g
Height:
178 cm
Width:
254 cm
Thickness:
9 cm
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