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ISE Strategic Management of Technological Innovation

By Melissa Schilling

ISE Strategic Management of Technological Innovation

0 - Used - very good
Description
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
736
Release Date:
2021-02-09
Publication Date:
2019-02-28
Publisher:
McGraw-Hill Education Ltd
Languages:
Original: English
ISBN10:
1260565793
ISBN13:
9781260565799
Weight:
666 g
Height:
233 cm
Width:
188 cm
Thickness:
23 cm
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