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Escaping the Build Trap

By Melissa Perri

Escaping the Build Trap

Only 1 item left in stock
Description
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:- Why organizations ship features rather than cultivate the value those features represent- How to set up a product organization that scales- How product strategy connects a company's vision and economic outcomes back to the product activities- How to identify and pursue the right opportunities for producing value through an iterative product framework- How to build a culture focused on successful outcomes over outputs
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
180
Release Date:
2018-11-29
Publication Date:
2018-11-30
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
149197379X
ISBN13:
9781491973790
GPSR Manufacturer Reference:
[email protected]
Weight:
310 g
Height:
225 cm
Width:
148 cm
Thickness:
12 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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