Product Strategy for High Technology Companies

Name: Product Strategy for High Technology Companies
Brand: McGraw-Hill Education
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Product details

Edition:

2

Number of Pages:

400

Release Date:

2000-10-12

Publication Date:

2000-11-02

Publisher:

McGraw-Hill Education

Languages:

Original: English

ISBN10:

0071362460

ISBN13:

9780071362467

Weight:

728 g

Height:

157 cm

Width:

235 cm

Thickness:

26 cm

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