The Little Book of Successful Major Account Sales

Name: The Little Book of Successful Major Account Sales
Brand: Walter McGhee
Availability: OutOfStock
Rating: 5 (1 reviews)

By Walter McGhee

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Description

In The Little Book of Successful Major Account Sales, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.
Walt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.

Product details

Binding:: Paperback
Number of Pages:: 110
Release Date:: 2025-11-01
Publication Date:: 2025-11-01
Publisher:: Walter McGhee
Languages:: Original: English
ISBN13:: 9798349599958
GPSR Manufacturer Reference:: [email protected]
Weight:: 185 g
Height:: 12.7 cm
Width:: 20.3 cm
Thickness:: 0.8 cm

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