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McCartney, S: 100 Great Branding Ideas

By Sarah McCartney

McCartney, S: 100 Great Branding Ideas

By Sarah McCartney

0 - Default Title
Description
Ideas to inspire anyone to develop and create successful brands.Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world¿s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader¿s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2012-01-16
Publication Date:
2012-01-16
Publisher:
Marshall Cavendish Ltd.
Languages:
Published: English, Original: English
ISBN10:
9814351210
ISBN13:
9789814351218
Weight:
216 g
Height:
139 cm
Width:
209 cm
Thickness:
22 cm
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