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Marketing Channel Management

By McCalley, Russell W.

Marketing Channel Management Law

Marketing Channel Management

0 - Default Title
Description
This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).
Product details
Edition:
illustrated
Number of Pages:
284
Release Date:
1996-08-30
Publication Date:
1996-08-28
Publisher:
Praeger
Languages:
Original: English
ISBN10:
14020612850275954390
ISBN13:
9780275954390
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
7
Maximum Reading Age:
17
Weight:
593 g
Height:
161 cm
Width:
240 cm
Thickness:
20 cm
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