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The Price Is Wrong
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Description
-From the Foreword by Jon Luther, Chairman and CEO, Dunkin' Brands, Inc. "Almost every day in our lives, we are confronted with purchasing something, and in all but the rarest situations, we pay the price which is placed directly under the object we are purchasing. There is no room for negotiation, simply acceptance. After reading this book, you will be a more informed consumer and recognize that price is a function of the marketplace tinged with some art and a little mathematical science. The Price Is Wrong will make the average consumer feel more educated and more understanding, and possibly make his next purchase a little more palatable."
-Edwin A. Cohen, Chairman, Intranasal Therapeutics, Inc.,and founder and former CEO, Barr Laboratories "This is a wonderful book that applies modern social science research to the problem of pricing. The Price Is Wrong illuminates the psychological nature of price perception and the disastrous consequences of unfair pricing policies. I recommend it to all who are concerned about the complex human aspects of business."
-David M. Messick, Morris and Alice Kaplan Professor Emeritus of Ethics and Decision in Management, Kellogg School of Management, Northwestern University "Sarah Maxwell's application of the considerable body of research on fairness to marketing is pathbreaking. Her work will undoubtedly move marketing research into a new direction, and will stimulate further applications of fairness research to world problems."
-Edward E. Zajac, Professor of Economics, Emeritus, University of Arizona, and author of Fairness or Efficiency: An Introduction to Public Utility Pricing and Political Economy of Fairness
Product details
Edition:
1
Number of Pages:
256
Release Date:
2008-02-08
Publication Date:
2008-01-01
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
0470139099
ISBN13:
9780470139097
GPSR Manufacturer Reference:
Weight:
531 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€11,49