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Setting the Agenda
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Description
In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebastián Valenzuela - a senior scholar of agenda setting in Latin America - have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
248
Release Date:
2020-11-27
Publication Date:
2020-11-27
Publisher:
John Wiley and Sons Ltd
Languages:
Original:
English
ISBN10:
1509535802
ISBN13:
9781509535804
GPSR Manufacturer Reference:
Weight:
390 g
Height:
154 cm
Width:
228 cm
Thickness:
22 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€17,47