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Transformational Products

By Matthias Schrader

Transformational Products Law

Transformational Products

Only 1 item left in stock
Description
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
209
Release Date:
2017-11-15
Publication Date:
2017-11-08
Publisher:
SinnerSchrader AG
Languages:
Original: English
ISBN10:
398187112X
ISBN13:
9783981871128
Weight:
425 g
Height:
161 cm
Width:
228 cm
Thickness:
20 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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