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Marketing Automation For Dummies

By Mathew Sweezey

Product Image: Marketing Automation For Dummies

Marketing Automation For Dummies

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Description
Learn to: - Establish a buyer's profile and create a lead scoring model - Integrate marketing automation with CRM and other processes - Choose the right tool for your business - Reach buyers via e-mail, social media, and more Ramp up your business's marketing automation with this complete, easy-to-follow guide If your company isn't already using marketing automation, it's time to get on board! This complete guide, from a top industry specialist, provides you with everything you need to get up and running, from choosing solution providers to running campaigns, and from nurturing lead programs to measuring ROI. Jump into marketing automation today! - Get ready - get an overview of marketing automation, then jump into creating a business case, choosing a solution, getting things set up, and much more - Make your data and leads count - find out how to integrate with CRM solutions, clean up your database, create segmented lists, send your leads to the sales team, and more - Automate it - get down to the nitty-gritty of marketing automation by running campaigns, including content marketing, creating forms and landing pages, and sending e-mails - Mix, score, and report - go one step further by combining automation with other programs, scoring leads, generating reports, and tracking your progress - The next level - become aware of the top mistakes to avoid and other online sources of information on marketing automation Open the book and find: - A complete overview of how to get started - The best reports to use to score your leads - Tips on choosing marketing automation solutions - Tricks to implement when creating segmented lists - Details on using content to create leads - Information on nurturing programs - The lowdown on creating effective calls to action - Tips on measuring ROI and effectiveness
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
320
Release Date:
2014-04-04
Publication Date:
2014-04-14
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118772229
ISBN13:
9781118772225
GPSR Manufacturer Reference:
[email protected]
Weight:
429 g
Height:
187 cm
Width:
233 cm
Thickness:
20 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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