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Edward L. Bernays' Propagandatheorie

By Stefan Matern

Product Image: Edward L. Bernays' Propagandatheorie

Edward L. Bernays' Propagandatheorie

By Stefan Matern

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Description
Edward L. Bernays is considered the father of public relations. In the 1920s the nephew of Sigmund Freud drafted a theory of propaganda in which the individual experiences the manipulation of an anthropologically superior elite as an expression of his own desires. The dissolution of the dualism between reason and emotion, as well as the interdisciplinary consideration of the factor "human" illustrate his political-theoretical connectivity and his topicality for phenomena of the digital transformation.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
340
Release Date:
2023-10-16
Publication Date:
2023-10-16
Publisher:
Budrich
Languages:
Original: German
ISBN10:
3847430076
ISBN13:
9783847430070
GPSR Manufacturer Reference:
[email protected]
Weight:
494 g
Height:
148 cm
Width:
210 cm
Thickness:
21 cm
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