Killer Facebook Ads

Name: Killer Facebook Ads
Brand: Wiley
Availability: OutOfStock
Rating: 5 (1 reviews)

By Marty Weintraub

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Description

Proven techniques you won't find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: - Master the Facebook Ads web UI and Power Editor - Target and segment Facebook users with laser-sharp demographic precision - Write great copy and design ads that pop for B2C and B2B campaigns - Set the right KPIs, decipher the metrics, and check your success - Use Facebook's Ad Manager to successfully optimize and report - Get hundreds of millions of impressions globally - Improve your ROI and showcase your brand

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 288
Publisher:: Wiley
Publication Date:: 2011-08-09
Release Date:: 2011-07-25
ISBN / EAN:: 9781118022511
Weight:: 543 g
Dimensions:: 19/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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