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Killer Facebook Ads

By Marty Weintraub

Produktbild: Killer Facebook Ads

Killer Facebook Ads

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Description
Proven techniques you won't find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: - Master the Facebook Ads web UI and Power Editor - Target and segment Facebook users with laser-sharp demographic precision - Write great copy and design ads that pop for B2C and B2B campaigns - Set the right KPIs, decipher the metrics, and check your success - Use Facebook's Ad Manager to successfully optimize and report - Get hundreds of millions of impressions globally - Improve your ROI and showcase your brand
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2011-07-25
Publication Date:
2011-08-09
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118022513
ISBN13:
9781118022511
GPSR Manufacturer Reference:
[email protected]
Weight:
543 g
Height:
191 cm
Width:
235 cm
Thickness:
16 cm
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