Placeholder text

Go to cart

ZAG: The #1 Strategy of High-Performance Brands

By Marty Neumeier

ZAG: The #1 Strategy of High-Performance Brands Business, Finance & Career

ZAG: The #1 Strategy of High-Performance Brands

Only 3 items left in stock
Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing “difference” into your brand- how to turn your brand’s “onliness” into a “trueline” to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to “stretch” your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover:In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
192
Release Date:
2006-09-20
Publication Date:
2006-09-20
Publisher:
New Riders
Languages:
Original: English
ISBN10:
0321426770
ISBN13:
9780321426772
GPSR Manufacturer Reference:
[email protected]
Weight:
223 g
Height:
133 cm
Width:
203 cm
Thickness:
11 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€19,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 3 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€19,49