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The Brand Flip
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Description
But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars.
In this refreshingly clear book, Neumeier shows brand strategy and marketing students how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. They'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, they'll learn it all in less time than it takes to read through Facebook's latest privacy update.
The choice today is simple: Flip or be flipped.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
160
Release Date:
2008-12-30
Publication Date:
2015-07-30
Publisher:
Pearson
Languages:
Original:
English
ISBN10:
0134172817
ISBN13:
9780134172811
GPSR Manufacturer Reference:
Weight:
208 g
Height:
138 cm
Width:
216 cm
Thickness:
9 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€13,69