Placeholder text
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Only 1 item left in stock
Description
But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars.
In this refreshingly clear book, Neumeier shows brand strategy and marketing students how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. They'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, they'll learn it all in less time than it takes to read through Facebook's latest privacy update.
The choice today is simple: Flip or be flipped.
Product details
- Binding:
- Paperback
- Edition:
- 1
- Number of Pages:
- 160
- Release Date:
- 2008-12-30
- Publication Date:
- 2008-12-30
- Publisher:
- New Riders
- Languages:
- Published: English, Original: English
- ISBN10:
- 0134172817
- GPSR Manufacturer Reference:
- [email protected]
- Weight:
- 263 g
- Height:
- 20.1 cm
- Width:
- 13.3 cm
- Thickness:
- 2.1 cm
Condition
Show more
Show less
Show more
Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€15,59
Incl. VAT, plus shipping costs
Only 1 item left in stock
€15,59