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46 Rules of Genius

By Marty Neumeier

Product Image: 46 Rules of Genius

46 Rules of Genius

By Marty Neumeier

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Description
Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius—46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more. The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn't invent the hammer and chisel, but by using these tools he sculpted the Piet?. And just as you can't shape a block of marble with your bare hands, you can't shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don't. Most creative people are focused on their projects, and reading a long book is a luxury they can ill afford. So here's a slim volume with bite-size advice. Students can reach into it randomly, underline its salient points, and return to its rules as needed. Neumeier starts with advice on strategy—or how to get the right idea. He continues with practical tips on execution—how to get the idea right. From there, he moves on to building creative skills over time, and finally to putting your brilliance to work in the larger world.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
144
Release Date:
2015-02-02
Publication Date:
2014-05-19
Publisher:
New Riders
Languages:
Original: English
ISBN10:
0133900061
ISBN13:
9780133900064
Weight:
241 g
Height:
134 cm
Width:
203 cm
Thickness:
17 cm
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