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Disruptions, Diversity, and Ethics in Marketing

By Sergio Martínez-Puertas

Disruptions, Diversity, and Ethics in Marketing Law

Disruptions, Diversity, and Ethics in Marketing

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Description
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries
Product details
Binding:
Paperback
Number of Pages:
188
Release Date:
2025-11-10
Publication Date:
2025-11-10
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031704908
ISBN13:
9783031704901
GPSR Manufacturer Reference:
[email protected]
Weight:
295 g
Height:
155 cm
Width:
235 cm
Thickness:
11 cm
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