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Stories That Move Mountains

By Martin Sykes

Product Image: Stories That Move Mountains

Stories That Move Mountains

By Martin Sykes

Only 1 item left in stock
Description
Make your next presentation a Success Story The secret is out and it's called CAST, an amazing new presentation system that combines sophisticated storytelling and visualization techniques. While it may not literally have the power to move mountains or part the Red Sea, wherever it's been used to sell an idea or spark organizational change, the results have been nothing short of miraculous. If you've been tasked with selling a revolutionizing product, pitching a concept, or getting people on board with change, your life just got a lot easier. Written by the creators of CAST and the Visual Story Map model-a powerful process visualization tool-Stories That Move Mountains gives you everything you need to put this high-impact presentation process to work right away. The book includes: - A practical introduction to CAST concepts, tools, and techniques - Sample Visual Story Maps and templates - Illustrated mini-guides showing how to use specific techniques most effectively - Step-by-step guidance on how to create your own Visual Story Maps - Expert advice on how to deliver high-impact presentations - One-page handouts and other valuable presentation aids - Tips on how to reengineer the same presentation for different audiences Detailed worked examples that run through the book with screenshots, handwritten notes, and images of whiteboards to illustrate how to apply the techniques in the real world Selling change is hard. Motivating people to enthusiastically embrace and act on it, nearly impossible. Learn how to harness the power of visual storytelling and make the hard simple and the nearly impossible easier than you ever imagined it could be. The companion website at www.storiesthatmovemountains.com features examples of CAST in action; links and blog postings to more examples; and downloadable Story Maps and other templates from the book.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2012-10-26
Publication Date:
2012-12-17
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118423992
ISBN13:
9781118423998
GPSR Manufacturer Reference:
[email protected]
Weight:
661 g
Height:
189 cm
Width:
244 cm
Thickness:
15 cm
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