The small BIG

Name: The small BIG
Brand: Profile Books Ltd
SKU: 9781781252758-G
Price: 16.72 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Used - good

Description

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 304
Publisher:: Profile Books Ltd
Publication Date:: 2015-08-06
ISBN / EAN:: 9781781252758
Weight:: 327 g
Dimensions:: 13/20/3 cm

Buy on Amazon

Currently sold out

Add to Wishlist