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The small BIG

By Steve Martin

Produktbild: The small BIG

The small BIG

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Description
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Product details
Binding:
Paperback
Number of Pages:
304
Release Date:
2015-08-06
Publication Date:
2015-08-06
Publisher:
Profile Books Ltd
Languages:
Original: English
ISBN10:
1781252750
ISBN13:
9781781252758
Weight:
327 g
Height:
128 cm
Width:
195 cm
Thickness:
27 cm
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