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Next Level CMO

By Martin Recke

Next Level CMO Law

Next Level CMO

Only 1 item left in stock
Description
In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes.
Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
250
Release Date:
2022-09-19
Publication Date:
2022-09-08
Publisher:
SinnerSchrader AG
Languages:
Original: English
ISBN10:
3948580251
ISBN13:
9783948580254
GPSR Manufacturer Reference:
[email protected]
Weight:
598 g
Height:
169 cm
Width:
219 cm
Thickness:
25 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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