The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Name: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
Brand: McGraw-Hill Education
Availability: OutOfStock
Rating: 5 (1 reviews)

By Paul Marsden

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Description

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

The power of social utility

The appeal of social gifting

The importance of social curation

The role of social status

The value of social intelligence

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 208
Release Date:: 2012-10-09
Publication Date:: 2012-10-09
Publisher:: McGraw-Hill Education
Languages:: Published: English, Original: English
ISBN10:: 0071802029
Weight:: 295 g
Height:: 22.8 cm
Width:: 15.4 cm
Thickness:: 1.5 cm

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