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Google Analytics 4

By Markus Vollmert

Google Analytics 4

By Markus Vollmert

0 - Default Title
Description
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

Highlights include:

1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
477
Release Date:
2026-01-07
Publication Date:
2026-01-07
Publisher:
Rheinwerk Verlag GmbH
Languages:
Original: English
ISBN10:
1493227688
ISBN13:
9781493227686
GPSR Manufacturer Reference:
[email protected]
Weight:
850 g
Height:
178 cm
Width:
253 cm
Thickness:
26 cm
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