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A Concise Guide to Market Research

By Marko Sarstedt

Product Image: A Concise Guide to Market Research

A Concise Guide to Market Research

0 - Used - very good
Description
Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
416
Release Date:
2019-01-11
Publication Date:
2019-01-11
Publisher:
Springer
Languages:
Original: English
ISBN10:
3662585928
ISBN13:
9783662585924
GPSR Manufacturer Reference:
[email protected]
Weight:
628 g
Height:
155 cm
Width:
235 cm
Thickness:
23 cm
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