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PR Technology, Data and Insights

By Mark Weiner

Product Image: PR Technology, Data and Insights

PR Technology, Data and Insights

By Mark Weiner

Only 1 item left in stock
Description
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
234
Release Date:
2021-04-03
Publication Date:
2021-04-27
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398600407
ISBN13:
9781398600409
GPSR Manufacturer Reference:
[email protected]
Weight:
363 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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