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Branded Male

By Mark Tungate

Branded Male

By Mark Tungate

Only 1 item left in stock
Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Product details
Edition:
1
Number of Pages:
242
Release Date:
2008-02-03
Publication Date:
2008-04-01
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749450118
ISBN13:
9780749450113
GPSR Manufacturer Reference:
[email protected]
Weight:
531 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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