Ad Land: A Global History of Advertising

Name: Ad Land: A Global History of Advertising
Brand: Kogan Page
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mark Tungate

0 - Default Title

Description

Let s face it: advertising is one of those industries that make you itch to pull back the curtain and take a look behind the scenes. Adland does just that. It takes a global view of the development of advertising, and using first-hand accounts from key figures it takes a hard look into the future of advertising as well. The book includes brand new interviews with many of the key players who shaped the world of advertising from the 1950s onwards.

Product details

Binding:

Paperback

Number of Pages:

288

Release Date:

2012-11-05

Publication Date:

2012-11-05

Publisher:

Kogan Page

Languages:

Published: English, Original: English

ISBN10:

0749452587

ISBN13:

9780749452582

Weight:

481 g

Buy on Amazon

Currently sold out