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Your Marketing Sucks

By Mark Stevens

Product Image: Your Marketing Sucks

Your Marketing Sucks

By Mark Stevens

0 - Default Title
Description
- Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing-- demand that the money spent on marketing bring in more money in return. - Cut through the myths that claim marketing is about advertising, public relations, or direct mail-- learn that it is about growing the revenue, profit, and valuation of the business. - Fire your advertising agency if it even thinks about applying for a Clio or other creative award. - Implement the marketing moratorium-- stop all marketing until you know how each component of your program justifies itself in dollars and cents.
Product details
Binding:
Paperback
Number of Pages:
240
Release Date:
2005-04-26
Publication Date:
2005-04-26
Publisher:
Three Rivers Press
Languages:
Published: English, Original: English
ISBN10:
1400081696
Weight:
159 g
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